flying it forward // JetBlue

cinematographer

JetBlue's Flying it Forward program awarded free flights to people working on humanitarian projects across the country. The flights helped individuals get to destinations they needed to travel to in service of their mission - whether it was to represent their cause at the UN or bring supplies to schools in Haiti. Once a flyer made it to their destination, the "golden ticket" was passed on to the next flyer for their journey, creating a continuous cycle of flying it forward.

Moni - Kingston, Jamaica

Moni, who was selected by the previous Flying It Forward flier who landed in Seattle, set off to Kingston, Jamaica to shine a light on the marginalized LGBT community there. She spent time with displaced youth who found themselves surviving on the streets after being kicked out of their homes because of their sexual orientation, and spoke with organizations providing resources for these young Jamaicans and their fight for equality.

Brand: JetBlue
Agency: MullenLowe
Creative Director: Dan Madsen
Camera (Jamaica): Kristyn Ulanday
Camera (Jamaica): Darren Scott
Camera (Seattle): Rob Apse
Editor: Rob Apse

Tameka - Chicago, IL

Tameka works within her community in Chicago to provide mentorship and skill building programs that foster hope and encourage individuals to thrive. Her organization, I Grow Chicago uses creative expression, urban farming, yoga and meditation techniques and a variety of other supportive service to combat the violence and poverty prevalent in the neighborhood. As a result of the work they are doing, I Grow Chicago and Tameka were invited to be UN delegates and attend meetings at the Headquarters in NYC.

Brand: JetBlue
Agency: MullenLowe
Creative Director: Dan Madsen
Director/DP: Rob Apse
2nd Camera: Kristyn Ulanday
Editor: Rob Apse