NJ Department of Children and Families
digital media manager
Since September 2019, I have overseen all digital media for NJ’s child & family services agency, spearheading the transformation of DCF's online presence by implementing a digital-first strategy focused on high-quality video & graphics that humanize the department’s work. Taking advantage of my vast experience in visual storytelling and digital strategy, the team I lead was able to combat the negative stigma that surrounds NJ’s child welfare system, doubling DCF’s followers across all digital platforms within the past year and turning DCF’s digital presence into a trusted and respected voice throughout the State of NJ.
julia & alex - adoption day 2019
Each year on National Adoption Day, the courts in NJ put together celebrations and events for families finalizing the adoption process. In 2019, I traveled to five courthouses throughout the state to film newly minted forever families and tell their unique stories. Julia and Alex stood out immediately, and they were kind enough to let me follow them through this process. Alex had bounced around a bit before finding Julia, and it was wonderful to see how much they loved and cared for each other.
Role: Producer, Videographer, Editor
Census 2020
DCF and Commissioner Christine Norbut Beyer joined the State of NJ’s inter-departmental efforts to increase awareness of the 2020 Census with this taped public message. The video received over 20K views across Facebook, Twitter & Instagram and garnered recognition from the NJ Sec. of State’s office for our persistent outreach campaign from April - October 2020.
ROLE: Producer, Videographer, Editor
DCF Times Square Billboard
In January 2020, working with the NY Giants and Clear Channel Outdoor, we were able to secure free billboard space in Times Square to promote DCF’s adoption services. I created the ad from footage I shot during the annual Jingle Jam celebration the Giants put on for the kids in the foster system each year. The ad played to 480,000 people in Times Square per day.
ROLE: Producer Videographer, Editor
johnny - Adoption Month 2020
DCF Youth Ambassador, Johnny shared his story for Adoption Month 2020. He spoke about how his birth mom wanted to give him the best chance at life, and that those looking to adopt should also give consideration to bringing an older youth into their lives.
ROLE: Producer, Videographer, Editor